Retail Glossary 'T U V W X Y Z'

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Ad Slick, Atmosphere, ambiance, Acid-Test Ratio, Anchor Store, Brand Awareness, Blue Law, Break-Even Point, Bill of Lading, Brick and Mortar stores, Big Box Stores

Trade Discount

A discount on the list price given by a manufacturer or wholesaler to a retailer.

Triple Net Lease - NNN or Net-Net-Net

A rental agreement on a commercial property where the tenant agrees to pay all real estate taxes, building insurance, and maintenance on the property, in addition to the rent and other fees that may be added to the lease.The tenant is generally responsible for all repairs of the building in a triple
net lease.

Visual Merchandising

Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume.

Word-of-Mouth

This is a possibly the most effective form of marketing. It is the verbal recommendation and positive approval by a satisfied customer to other potential customers.

Working Capital

This is Liquid assets available to build and grow a retail business. It is measured by current assets minus current liabilities. A positive working capital is needed until the shop can produce a profit.

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