Retail Glossary 'A B'

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Ad Slick, Atmosphere, ambiance, Acid-Test Ratio, Anchor Store, Brand Awareness, Blue Law, Break-Even Point, Bill of Lading, Brick and Mortar stores, Big Box Stores

Ad Slick

Ad slicks means to the final, camera-ready advertisement.It gets its name from the glossy paper on which it is printed.

Atmosphere/ambiance

Atmosphere is the physical characteristics and surrounding influence of a retail store that is used to create a good feeling/experience in order to attract customers.

Acid-Test Ratio

A measurement of how well a business can fulfil its short-term financial obligations without selling any inventory.

Anchor Store

A big retail store used to drive business to smaller retailers. For examble, big bazaar in shopping mall can be crowd puller and small stores in same mall also get benefit of this consumer’s traffic.

Brand Awareness

A gauge of marketing effectiveness measured by the ability of a customer to recognize and/or recall a name, image or other mark associated with a particular brand.

Blue Law

Rules created to prohibit particular activities to certain days or hours. Many blue laws have been removed from the law books or are no longer enforced, as they are seen discriminatory by many.

Brand

A brand is a name, symbol or other identifying mark for a seller's goods or services. It is distinct from other sellers.

Break-Even

Point it is the point in business where the sales equal the expenses. There is no profit and no loss.

Brick and Mortar stores

Brick and mortar store refers to retail shops that are located in a building as opposed to an online shopping destination, door-to-door sales, kiosk or other similar site not housed within a structure.

Bill of Lading

A bill of lading is a document used as evidence that a transport company or carrier received goods from a shipper.

Big Box Stores

These are large stand-alone store with varying market niches. The terms superstore, megastore, and supercenter also refer the same.

Generally, big-box stores can be broken down into two categories: general merchandisers, such as Wal-Mart and Carrefour, and so-called category killers—such as home depot,Barnes and Noble, or best buy —which specialize in goodswithin a specific range, such as hardware, books, or electronics.

Indian examples are Big Bazaar(general merchandisers). Vishal megamart (general merchandisers), star bazaar(general merchandisers),Staple(stationary) , Croma (electronics and electric appliances) etc.

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