THE GRAND BRAND PARADOX

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hello.me being a normal middle class college going student is seriously a victim of this grand brand paradox.the question is what is this GRAND BRAND PARADOX? the answer to this question would be easily understood from one of my personal experience. I  am personally very fond of and attracted to good brands though i don't have much of them in my wardrobe.i prefer street shopping.not only because i get all what i want in them but one major problem is not faced by me that time that is the price factor as street shopping is usually cheap. now yesterday i bought a pair of nike shoes worth quite some money coz i found them really chic and most of all the nike is enough to say so as we all are aware of the brand power.  But i didnt felt good about the complete experience and one of the reason was the budget that i had to keep in mind while purchasing those pair of shoes. now i dont say that nike does not target the indian consumer as nike has quite a powerful share in foowear industry and most of the youngsters today already have a pair of nike,puma or adidas in thier wardrobe.. now the question here is not whether a middle class average non working youngster is able to buy a nike shoe or not nd feel good the question is about the dust cloud of brand name over the feel good factor. there are segmented target audience in india.some who may think the brand as their sole source of satisfaction an some may think the low price as the satisfying agent. not to mention here are the high end lifestyle brands as an average income person would not even think about it and i am sure that we are not the target audience of such stores but the only question that i ask is " CAN RETAIL COMPANIES PROVIDE A HIGH END EXPERIENCE AT A LOW END PRICE"????? me being a retail consumer itself just wants to feel good at the end and the root of goodness tree has to be known by the companies i would like to do business with. the nice advertisements and people becoming richer day by day, the middle class youngster is confused. whether to go with the brand power and forget the budget that he has to cut or go with the price factor and compromise on brand...
 
suggestions and solutions and ofcourse the readers views are invited as i am sure my brain needs help right now..
 

 

 

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Nike Air Max 90 Essential vais casser ton museau doctoral ; et que diable donc est ceci ? (le barbouill¨¦, ang¨¦lique, gorgibus, cathau, villebrequin parlent tous ¨¤ la fois, voulant dire la cause de la querelle, et le docteur aussi, disant que la paix est une belle chose, et font un bruit confus de leurs voix ; et pendant tout le bruit, le barbouill¨¦ attache le docteur par le pied, et le fait tomber ; le docteur se doit laisser tomber sur le dos ; le barbouill¨¦ l'entra.ne par la corde qu'il lui a attach¨¦e au pied, et, en l'entra.nant, le docteur doit toujours parler, et compter par ses doigts toutes ses raisons, comme s'il n'¨¦toit point ¨¤ terre, alors qu'il ne paro.t plus.) gorgibus allons, ma fille, retirez.vous chez vous, et vivez bien avec votre mari. villebrequin la vall¨¦e, ang¨¦lique s'en va. val¨¨re monsieur, je vous suis oblig¨¦ du soin que vous avez pris, Nike Air Huarache FemmeNike air mx pas cher¨¦rer ; et si vous tardez un quart d'heure, le bal sera fini dans un moment, et vous n'aurez pas le bien d'y voir celle que vous aimez, si vous n'y venez tout pr¨¦sentement. val¨¨re allons donc ensemble de ce pas. sc¨¨ne vii 29 oeuvres compl¨¨tes . 1 sc¨¨ne x ang¨¦lique que je suis malheureuse ! j'ai ¨¦t¨¦ trop tard, l'assembl¨¦e est finie : je suis arriv¨¦e justement comme tout le monde sortoit ; mais il n'importe, ce sera pour une autre fois. je m'en vais cependant au logis comme si de rien n'¨¦toit. mais la porte est ferm¨¦e. cathau ! cathau ! sc¨¨ne x oeuvres compl¨¨tes . 1 sc¨¨ne xi le barbouill¨¦, ¨¤ la fen¨ºtre. ang¨¦lique le barbouill¨¦ cathau, cathau ! h¨¦ bien ! qu'a.t.elle fait, cathau ? et d'o¨´ venez.vous, madame la carogne, ¨¤ l'heure qu'il est, et par le temps qu'il fait ? ang¨¦lique d'o¨´ je viens ? ouvre.moi seulement, et je te le dirai apr¨¨s. le barbouill¨¦ oui ? ah ! ma foi, tu peux aller coucher d'o¨´ tu viens, ou, si tu l'aimes mieux, dans la rue : je n'ouvre point ¨¤ une coureuse comme toi. comment, diable ! ¨ºtre toute seule ¨¤ l'heure qu'il est ! je ne sais si c'est imagination, mais mon front m'en paro.t plus rude de moiti¨¦. ang¨¦lique h¨¦ bien ! pour ¨ºtre toute seule, qu'en veux.tu dire ? tu me querelles quand je suis en compagnie : comment faut.il donc faire ? le barbouill¨¦ il faut ¨ºtre retir¨¦ ¨¤ la maison, donner ordre au souper, avoir soin du m¨¦nage, des enfants ; mais sans tant de discours inutiles, adieu, bonsoir, va.t'en au diable et me laisse quoi ? tu ne m'ouvriras point ? le barbouill¨¦ non. ang¨¦lique tu n'as point de piti¨¦ de ta femme, qui t'aime tant ? le barbouill¨¦ non, je suis inflexible : tu m'as oChaussures Nike air mx pas cherens¨¦, je suis vindicatif comme tous les diables, c'est.¨¤.dire bien fort ; je suis inexorable. ang¨¦lique sais.tu bien que si tu me pousses ¨¤ bout, et que tu me mettes en col¨¨re, je ferai quelque chose dont tu te repentiras ? le barbouill¨¦ et que feras.tu, bonne chienne ? ang¨¦lique tiens, si tu ne m'ouvres, je m'en vais me tuer devant la porte ; mes parents, qui sans doute viendront ici auparavant de se coucher, pour savoir si nous sommes bien ensemble, me trouveront morte, et tu seras pendu. le barbouill¨¦ ah, ah, ah, ah, la bonne b¨ºte ! et qui y perdra le plus de nous deux ? va, va, tu n'es pas si sotte que de faire ce coup.l¨¤. ang¨¦lique tu ne le crois donc pas ? tiens, tiens, voil¨¤ mon Boots Timberland si tu ne m'ouvres, je m'en vais tout ¨¤ cette heure m'en donner dans le coeur. le barbouill¨¦ prends garde, voil¨¤ qui est bien pointu. ang¨¦lique tu ne veux donc pas m'ouvrir ? le barbouill¨¦ je t'ai d¨¦j¨¤ dit vingt fois que je n'ouvrirai point ; tue.toi, cr¨¨ve, va.t'en au diable, je ne m'en soucie pas. ang¨¦lique, faisant semblant de se frapper adieu donc ! ... ay ! je suis morte. le barbouill¨¦ seroit.elle bien assez sotte maison subtilement, cependant que tu me chercheras, chacun aura bien son tour. le barbouill¨¦ h¨¦ bien ! ne savois.je pas bien qu'elle n'¨¦toit pas si sotte ? elle est morte, et si elle court comme le cheval de pacolet. ma foi, elle m'avoit fait peur tout de bon. elle a bien fait de gagner au pied ; car si je l'eusse trouv¨¦e en vie, apr¨¨s m'avoir fait cette frayeur.l¨¤, je lui aurois apostroph¨¦ cinq ou six clyst¨¨res de coups de pied dans le cul, pour lui apprendre ¨¤ faire la b¨ºte. je m'en vais me coucher cependant. oh ! oh ! je pense que le vent a ferm¨¦ la porte. h¨¦ ! cathau, cathau, ouvre.moi. ang¨¦lique cathau, cathau ! h¨¦ bien ! qu'a.t.elle fait, cathau ? et d'o¨´ venez.vous, monsieur l'ivrogne ? ah ! vraiment, va, mes parents, qui vont venir dans un moment, sauront tes v¨¦rit¨¦s. sac ¨¤ vin infame, tu ne bouges du cabaret, et tu laisses une pauvre femme avec des petits enfants, sans savoir s'ils ont besoin de quelque chose, ¨¤ croquer le marmot tout le long du jour. le barbouill¨¦ ouvre vite, diablesse que tu es, ou je te casserai la Boots Timberlandoeuvres compl¨¨tes . 1 sc¨¨ne xii gorgibus, villebrequin, ang¨¦lique, le barbouill¨¦ gorgibus qu'est ceci ? toujours de la dispute, de la querelle et de la dissension ! villebrequin h¨¦ quoi ? vous ne serez jamais d'accord ? ang¨¦lique mais voyez un peu, le voil¨¤ qui est so.l, et revient, ¨¤ l'heure qu'il est, faire un vacarme horrible ; il me menace. gorgibus mais aussi ce n'est pas l¨¤ l'heure de revenir. ne devriez.vous pas, comme un bon p¨¨re de famille, vous retirer de bonne heure, et bien vivre avec votre femme ? le barbouill¨¦ je me donne au diable, si j'ai sorti de la maison, et demandez plut.t ¨¤ ces messieurs qui sont l¨¤.bas dans le parterre ; c'est elle qui ne fait que de revenir. ah ! que l'innocence est opprim¨

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IS it possible to




IS it possible to provide HIGH END EXPERIENCE at a low price? The heart of the question lies in defining the so called high end experience. To me, more than the in-store experience (given that it’s not bad) it’s the imagery associated with the product that makes the purchase a high end one.

Nike shoes are being manufactured in low cost Asian countries only and should not cost more than 1000 Rs for most of the normal sneakers that are available in Indian market.

But while anybody can sell a 1000 Rs pair of sneakers, to get 4000 Rs, you have to forget about selling shoes and think about sports, lifestyle and prestige. Doing this is as tough as launching a Harman Baweja as the superstar of the new millennium.  It requires money, skills and persistence. Nike’s marketing budget is in tune of $2Bn which is considerable compared to their shoe manufacturing/procurement costs.

So the crux is that even though a Big-Bazaar will do everything to promote their Fashion@Bigbazaar but the user will continue to see it as a VFM only and will continue to aspire for that pair of Nike. In the end BB will cut down its marketing budget (I guess that they have already done that) to become profitable..the brand will get weakened.. and the paradox(Do I really increase my sales by increasing my branding budget?) will continue to rule!

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