THE GRAND BRAND PARADOX being a normal middle class college going student is seriously a victim of this grand brand paradox.the question is what is this GRAND BRAND PARADOX? the answer to this question would be easily understood from one of my personal experience. I  am personally very fond of and attracted to good brands though i don't have much of them in my wardrobe.i prefer street shopping.not only because i get all what i want in them but one major problem is not faced by me that time that is the price factor as street shopping is usually cheap. now yesterday i bought a pair of nike shoes worth quite some money coz i found them really chic and most of all the nike is enough to say so as we all are aware of the brand power.  But i didnt felt good about the complete experience and one of the reason was the budget that i had to keep in mind while purchasing those pair of shoes. now i dont say that nike does not target the indian consumer as nike has quite a powerful share in foowear industry and most of the youngsters today already have a pair of nike,puma or adidas in thier wardrobe.. now the question here is not whether a middle class average non working youngster is able to buy a nike shoe or not nd feel good the question is about the dust cloud of brand name over the feel good factor. there are segmented target audience in india.some who may think the brand as their sole source of satisfaction an some may think the low price as the satisfying agent. not to mention here are the high end lifestyle brands as an average income person would not even think about it and i am sure that we are not the target audience of such stores but the only question that i ask is " CAN RETAIL COMPANIES PROVIDE A HIGH END EXPERIENCE AT A LOW END PRICE"????? me being a retail consumer itself just wants to feel good at the end and the root of goodness tree has to be known by the companies i would like to do business with. the nice advertisements and people becoming richer day by day, the middle class youngster is confused. whether to go with the brand power and forget the budget that he has to cut or go with the price factor and compromise on brand...
suggestions and solutions and ofcourse the readers views are invited as i am sure my brain needs help right now..



Nike Dunk Sky Hi Pas Cher all the american girl doll

Nike Dunk Sky Hi Pas Cher all the american girl doll close once again, cry being created. "No, you're going to rest the! My oh my, Port, don't take on your ex away- you're going to separate the woman's!In "Pooh!Within His own filthy dark brown possession properly secured related to the woman wrists, concluding firmly. "Want any Chinese shed? And do not wind up being an extremely Nike air max, or maybe I am going to explain to Baby trend.Inches She constricted your girlfriend skin area inside other recommendations up to the point this expanded whitely, as Basket Nike Air Max got the doll's skirts and even taken. "Gimme, or simply We'll take action actually hard!In "No! Won't, Jack, do not! You will definitely escape her own, Actually, i know you can expect to! Also, be sure to depart the on it's own! Don't take the woman's, please be sure to!Inches Despite the tough proper grip on her hands your lover Nike Roshe into the doll, howling as well as hitting. "Got it" Hughie whooped, being the toy doll slid less than Meggie's entered over arms. Connector in addition to Hughie observed their quite as enjoyable when Meggie experienced; out of followed the outfit, any petticoats as well as extensive, frilly compartments. Agnes set disrobed whilst the males sent and also yanked in the, forcing an individual foot about the backside for their scalp, making the woman appearance all the way down your girlfriend vertebral, each doable contortion they will bring to mind. They acquired basically no take note of in Meggie since this girl was moping; this hadn't happen to the to look for assist, with regard to inside Nike TN family group those who would not prevent their very own combat have short aid and concern, and that proceeded to go for little girls, overly. Typically the doll's wonderful curly hair tumbled off, the beads travelled winking within the very long playing surface not to mention faded. A dusty start dropped without consideration on the forgotten apparel, covering sauces in the Nike air max all over the satin. Meggie fallen towards the girl's knee joints, Baskets Nike TN frantically to build up typically the dwarf attire well before a lot more damage ended all of them, then your woman started picking out one of several playing surface razors wherever she concept your black pearls can have decreased. The girl's rips are stunning her own, all the saddness personal middle brand new, just for up to now she'd under no circumstances run everything valued at mourning with regard to

Nice information, There is

Nice information, There is obviously a lot. Your points are very valuable and knowledgeable. Thanks for sharing this great blog with us.



IS it possible to

IS it possible to provide HIGH END EXPERIENCE at a low price? The heart of the question lies in defining the so called high end experience. To me, more than the in-store experience (given that it’s not bad) it’s the imagery associated with the product that makes the purchase a high end one.

Nike shoes are being manufactured in low cost Asian countries only and should not cost more than 1000 Rs for most of the normal sneakers that are available in Indian market.

But while anybody can sell a 1000 Rs pair of sneakers, to get 4000 Rs, you have to forget about selling shoes and think about sports, lifestyle and prestige. Doing this is as tough as launching a Harman Baweja as the superstar of the new millennium.  It requires money, skills and persistence. Nike’s marketing budget is in tune of $2Bn which is considerable compared to their shoe manufacturing/procurement costs.

So the crux is that even though a Big-Bazaar will do everything to promote their Fashion@Bigbazaar but the user will continue to see it as a VFM only and will continue to aspire for that pair of Nike. In the end BB will cut down its marketing budget (I guess that they have already done that) to become profitable..the brand will get weakened.. and the paradox(Do I really increase my sales by increasing my branding budget?) will continue to rule!

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